Welcome to Life Targeting
Helping brands reach the prenatal audience to maximise sales via proven (and new) media solutions.
Welcome to Life Targeting
Helping brands reach the prenatal audience to maximise sales via proven (and new) media solutions.
Custard & Crumble
Custard & Crumble
Custard & Crumble
Gifting prenatal mothers to bolster brand awareness sales and loyalty.
Bumpf
Custard & Crumble
Custard & Crumble
An App built for the next generation; directly linking your brand with the parenting market.
Mama Academy
Custard & Crumble
Mama Academy
A charity reaching 400,000 parents within the NHS to make pregnancy safer.
The Team
The benefits of this approach:
- We can select small elements from one channel OR create a larger campaign to reach 72% of the prenatal audience.
- Smart, efficient, lean modern business models.
- As a group we can use print advertising, sampling, inserts, social, HCP education, website presence, digital targeting via the App - and join up the journey from sample to the App Journey.
- Unbiased media channel discussion and selection.
- The channel owners have agreed to share information, so now we can streamline your access to increased ROI.
Why choose our partners?
All 3 media partners are amazing, open, trustworthy. All are continuously dedicated to improving their channels and campaign effectiveness.
We constantly share; updates, research and market research, to develop, adapt and ensure we offer the best to parents and in-turn to brands.
- If you want fun direct digital access see: Bumpf (page coming soon)
- If you want Early, NHS, Mass Market (sampling / insert) access see : Mama Academy.
- If you want to focus on ABC1C2 / 1st time parent market (sampling, inserts, print) see: Custard & Crumble
My Journey
Experience:
Over 20 years working within family targeted media, I have enjoyed working with over 400 incredible brands from MNCs to Start ups. Providing incredible access to the expectant and parenting market, using a mix of 15 media mechanics* to achieve a unique and refined response to brand marketing objectives - I have learnt a lot.
The birth of Life Targeting:
Once Len started school I wanted enjoy the beauty of being a chauffeur**, hence my journey has led to ‘Life Targeting’ (T/A BrandChef Ltd), a hub for independent media sales within the prenatal market.
With passion, respect and insight into the nursery industry, my objective is to facilitate current and effective media mechanics to reach this ever-renewing, incredible audience.
Why is this life-stage fascinating?
The pregnancy and birth life stage has a massive impact on consumer behaviour; changing routines, lifestyle and brand loyalty across categories from skincare, eating habits, health, relationships, entertainment, holidays, shopping habits, moving home to finances.
This catalyst for this re-evaluation acts as a key point of market entry or change across categories - hence a strategic moment to create an impact with this audience.
What we can achieve:
There were 615K births (UK) expected in 2021 (source: ONS), Life Targeting provides access to >72% of this audience (and growing), ensuring that we can systematically infiltrate powerful brand communications to this incredible, information hungry audience, who are actively seeking new products and brands.
The media avenues I work with enable us to touch lives in a direct, interactive and relevant manner - matching the appropriate approach for the type of brand / product where typically; media channel effectiveness differ for FMCG, high end and data lead product sales.
Get in touch
Should you like a stimulating discussion on the market, or to investigate the sampling, inserts, print digital, social and data solutions feel free to give me a call or arrange a little time via the contact page.
Here’s to looking after mums of the next generation!
Sarah Wilkinson
Director
*Mechanics include: Digital (content /PR or offer driven solutions; inventory, competitions, research, mass or pin point targeted media), social, data lead generation, healthcare professional CPD & sampling, consumer sampling & inserts, across portfolio content strategy, product placement (NHS or Private Scanning Clinics) and print (adverts, PR driven, competitions, tip-ons).
**Due to some parenting duties is best to catch me between 8.30am – 3.00pm – although I am highly dedicated so do work outside of these hours frequently should you enjoy working unusual hours too.