Welcome to Life Targeting
Helping brands reach the prenatal audience to maximise sales via proven (and new) media solutions.
Welcome to Life Targeting
Helping brands reach the prenatal audience to maximise sales via proven (and new) media solutions.
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filler@godaddy.com
Helping brands reach the prenatal audience to maximise sales via proven (and new) media solutions.
Helping brands reach the prenatal audience to maximise sales via proven (and new) media solutions.
Reach the people who matter most. Place your brand messages into the hands, hearts and digital world(s) of this valuable audience.
An App built for the next generation; directly linking your brand with the parenting market.
A charity reaching 400,000 parents within the NHS to make pregnancy safer.
I (Sarah Wilkinson) represent the media sales and development of 3 independently owned, run and managed media channels, with 560,000 prenatal access points for 2022 = 72% prenatal coverage (uniques)*.
I work directly with the media channel owners, the fluid relationships and specialization of our roles ensure a professional, impartial and creative approach to match your objectives (feel free to share a brief!) to the most appropriate, hence effective media solutions.
*based on expected birth rate of 650K. Source: ONS. (We only cover England, Scotland & Wales which had a birth rate of 615K in 2021).
Sarah Wilkinson (me), Heidi Eldridge (Mama Academy) , Rachel Bradbury (Custard & Crumble) and Graham Clark (Life Targeting)
All 3 media partners are amazing, open, trustworthy. All are continuously dedicated to improving their channels and campaign effectiveness.
We constantly share; updates, research and market research, to develop, adapt and ensure we offer the best to parents and in-turn to brands.
Over 20 years working within family targeted media, I have enjoyed working with over 400 incredible brands from MNCs to Start ups. Providing incredible access to the expectant and parenting market, using a mix of 15 media mechanics* to achieve a unique and refined response to brand marketing objectives - I have learnt a lot.
Once Len started school I wanted enjoy the beauty of being a chauffeur**, hence my journey has led to ‘Life Targeting’ (T/A BrandChef Ltd), a hub for independent media sales within the prenatal market.
With passion, respect and insight into the nursery industry, my objective is to facilitate current and effective media mechanics to reach this ever-renewing, incredible audience.
The pregnancy and birth life stage has a massive impact on consumer behaviour; changing routines, lifestyle and brand loyalty across categories from skincare, eating habits, health, relationships, entertainment, holidays, shopping habits, moving home to finances.
This catalyst for this re-evaluation acts as a key point of market entry or change across categories - hence a strategic moment to create an impact with this audience.
There were 615K births (UK) expected in 2021 (source: ONS), Life Targeting provides access to >72% of this audience (and growing), ensuring that we can systematically infiltrate powerful brand communications to this incredible, information hungry audience, who are actively seeking new products and brands.
The media avenues I work with enable us to touch lives in a direct, interactive and relevant manner - matching the appropriate approach for the type of brand / product where typically; media channel effectiveness differ for FMCG, high end and data lead product sales.
Should you like a stimulating discussion on the market, or to investigate the sampling, inserts, print digital, social and data solutions feel free to give me a call or arrange a little time via the contact page.
Here’s to looking after mums of the next generation!
Sarah Wilkinson
Director
*Mechanics include: Digital (content /PR or offer driven solutions; inventory, competitions, research, mass or pin point targeted media), social, data lead generation, healthcare professional CPD & sampling, consumer sampling & inserts, across portfolio content strategy, product placement (NHS or Private Scanning Clinics) and print (adverts, PR driven, competitions, tip-ons).
**Due to some parenting duties is best to catch me between 8.30am – 3.00pm – although I am highly dedicated so do work outside of these hours frequently should you enjoy working unusual hours too.
Let's discover more together:
Sarah@lifetargeting.com
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