Launched by Lyndsey Marshall in 2010. Having worked in parenting data for 10 years, Lyndsey saw a new opportunity to recruit parents through digital targeting (PPC, SEO).
Mumandbabyonline (MBOL) recruits up to 16,000 new parents into partner ‘clubs’ every month (192,000 per year), that is 30% of the UK market (2020 Expected Birth Rate).
Our MBOL team pride themselves not only with supplying extremely valuable, high quality data, focused on the prenatal audience, but also on forming trusted, long term, partner relationships to ensure mutual growth and development, to meet changing needs and market conditions.
With 10 years experience, daily tweaks to optimized lead generation, and underpinned by one of the largest most sophisticated syndicate of data companies in the UK. MBOL offers the highest quality, cleanest, and most versatile parenting data solution on the market.
We are GDPR Compliant and devote much time and resource to ensure on-going rigid adhesion to regulatory bodies.
So early and accurate is our data, that one Digital Marketing Manager recently said “Are you hanging around hospitals to get this data?”. Nope – but that’s how great our data is!
With the ability to append; Age of mum, Due date, Address direct from each opt-in, we can add further permission based detail (over 350 variables) with our wider data partnerships.
It is simple to Grow your own targeted, engaged database with us.
"After acquiring a campaign for a leading book club who wanted to target new Mums to present their range of reading books, I had no hesitation in contacting the Sarah Wilkinson in the Mumandbabyonline team.
Although the setup process took some time, once the data started coming through, our client was over the moon with the quality, accuracy and performance.
We had also rolled this book club campaign out to some of the other largest baby clubs in the UK, however they were not able to match the responsiveness of the Mumandbabyonline data".
From : Graham Clark. Director. Perfect Ingenuity
"Over the years mumandbabyonline.co.uk has consistently attracted and driven new leads to our Kidstart membership programme, and are a key partner for our lead generation activity. We have enjoyed a long-term relationship with mumandbabyonline.co.uk and its team, as they are experts in their field and bring the audience for us to engage with in a cost effective way".
Cem Eyi, Co-founder Kidstart
Simple: You add your logo to our home page. When a consumer lands on our home page and ticks your box, you OWN that data.
Some brands may need more introduction or desire phone numbers, in this instance we would use a second, detailed data fill page.
Some brands may simply want a call to action with sign up on their own landing page, in this instance we would use our Thank you Page.
Brands will be seen by circa 1/3rd of the market.
Behind the scenes Mumandbabyonline partners blend 6 of the UK’s leading marketing data files combining geodemographic, transactional and behavioural data to provide a rich source of consumer insight. This Consumer Data provides a high definition single customer view of the adult UK population. All data has been multi-source verified, so you can be completely confident of its accuracy. It’s correctly permissioned and fully GDPR compliant.
We can use your consumer profile to more accurately target your most likely next customers through Mumandbabyonine - increasing your ROI,
You profile can also improve the effectiveness of your customer marketing, you can enrich your data with key insights from over 350 variables that will help you gain a deeper understanding of your customers. Use it to analyse and predict behaviour, increase retention, reduce churn, optimise the customer journey, improve customer experience, increase upselling/cross-selling initiatives… the list is endless.
Once you have your profile, we can use this for Mumandbabyonline data targeting, but also have two further automated mechanics:
1. You can door drop :
2. Targeting and re-targeting.
A profile can be used not only with Mumandbabyonline data but for helping to understand your consumer and develop the most sophistacated, direct, personalized marketing campaign you can imagine.
Each consumer could embark on one of 130 different journeys depending upon their fit with your profile & reaction to your messaging.
Refreshing monthly, to ensure continuously fresh, clean data is utilised for optimal performance.
Contains no personal inforamtion but is the richest, most accurate and comprehensive view of UK properties & is GDPR compliant for postal marketing.
Home Mover feeds from various sources, that cover approx. 92% of all Movers in the UK (pre move (PII), post move (dear Occupier), new homes, exchange dates).
The above is a combination of 6 databases, 8+ companies, all streamlined and working together to achieve the best possible out comes for your sales, with the least effort on your part.